A major player in the agricultural sector sought needed to gain a better understanding of how one of their programs is perceived from the farmer’s perspective. What are the primary drivers for participation and what barriers are hindering the expansion of the program? We conducted in-depth interviews with users. The study was primarily intended to offer input on how the program’s design might need to be adapted to better fit the conditions of the farmers. The findings were synthesized into actionable insights that informed both strategic decision-making and program development.

We led an innovation initiative for A major Tech company, focused on their robotic lawn mower and the ecosystem of digital services surrounding it. Our work included deep user research and insight development, which laid the foundation for the design and refinement of both physical and digital touchpoints. We designed concepts & prototypes that would improve the users experience.

This study aimed to build an understanding of donors to Cancerfonden. What triggered them to give? What were the underlying motivations? And what barriers existed that prevented them from giving more? What did the donors expect from Cancerfonden in order to feel appreciated and encouraged to continue the donating program? A qualitative study with discussion groups and in-depth interviews of both private and business donors.

This was a project for a major company within the premium commercial real estate market. The goal was to create a mapping and customer journey of the user experience, with the purpose of gaining an updated understanding of the customers goals, expectations, and needs related to their premises and workplace. This was a combination of qualitative and a quantitative research study to strengthen the reliability of the insights and create a strong foundation for the customer journey. I cannot share the details of the customer journey, but if you want to see some customer journeys of mine, let’s talk more!

Konsumenternas is an independent stakeholder that assists customers with knowledge, advice, and legal support in banking and finance matters as well as insurance matters. Their website is the key to this support. Konsumenternas needed to know, what as the customers biggest needs, drivers and obstacles whiles operating konsumenternas.se. We user tested the website focusing on key tools, overall experience and the responsive design (desktop and mobile devices).

In a project for a global fashion and retail brand, we conducted a deep exploration into how customers experience one of their store concepts. By involving users early in the design process, we gained valuable insights into their needs, expectations, and preferences. We used participatory design, including the users in the design process to unlocking their creativity to really enhance the store experience. These findings were translated into actionable recommendations that informed the development and refinement of the physical retail experience.

Sweden's population is aging and resources for elderly care are becoming scarce. In this project, we spoke with people who need and work with elderly home care to find out how home care can be more efficient without losing value. For many elderly people, there are obstacles to the digital world, but one thesis is that digital aids can be a key to better care with scarce resources and also create a less solitary existence for the elderly. Resources for elderly are becoming scarce, while elderly need more resources. We combined different qualitative research methods, such as observation of senior meetings combined with individual in-depth interviews.

The social insurance agency in Sweden has a social insurance mostly directed to people with intellectual disability, of 18-30 years, who do not have the possibility to work in the standard job market. But when they turn 30, they have to apply for early retirement. Försäkringskassan might not grant them this and they’ll end up on the job market. This transition is for many people very sudden and few are prepared for it. This project aimed to figure out how to help those who is affected by this by talking to the users in need and the stakeholders at Försäkringskassan.

The diagnosis of deep vein thrombosis, could be a contributing cause of queues at the emergency room at SÖS. At least, that was the hypothesis at the beginning of this project. We interviewed patients and employees at the hospital (and other hospitals for a broader understanding of the ecosystem) to figure out how they experienced this situation. The hope was to figure out whether there might be a solution to the queues within the user insights and sure enough, there where some ideas amongst the employees that where really interesting to keep exploring.

Me and a team at itch were granted fundings from Swedens innovation agency, Vinnova, in May 2019. The project aimed to expand knowledge about sexual harassment and result in ideas on how to inhibit it. Through quantitative and qualitative data we discovered some severe issues. I was responsible for team, communication and delivery.

In 2018, a large amount of geographic data would be released to the public, free of charge. Lantmäteriet wanted to find out how this data is used by the public, and how it is retrieved. Through in-depth interviews we studied the user needs to realize how the geographical data could be released to the public. In the past, you had to be knowledgeable in geographic data and programming in order to be able to access material but more and more people want the data to be understandable and accessible.